Well, Spartan Race has gone and done it again; made a business decision without consulting all of the passionate Obstacle Racers who obviously know how to run a company better than they do…
As you may have heard, Spartan Race increased the price of their Annual Pass yesterday (gasp!), subsequently causing an uproar that has spread like wildfire throughout the OCR community.
While any sort of price increase is initially difficult to swallow, this specific instance has resulted in a slew of outbursts on social media. The OCR world has exploded with anger, spite, and righteous indignation, with many otherwise faithful Spartans vowing never to run an event again.
As I witnessed this debacle unfold, I was tempted to simply grab a bag of popcorn and remain a silent observer of the drama, however I’ve decided that perhaps it might be beneficial to break down the numbers in the hopes that some of the bandwagon activists might take a step back and assess the fact that this price increase may not actually be the end of the world as we know it.
Here’s the deal.
Spartan Race now offers 3 options for those wishing to run more than 1 race in a calendar year.
1 – Regional Pass
Run 3 races in your designated region. Congratulations, you’ve earned a Trifecta!
This package is $259, which translates to $86.33 per race.
2 – Destination Package
Run 6 races in the US and receive a free spectator pass. Whoopie, a double Trifecta is yours!
This package is $499, which translates to a nearly identical rate if compared to the Regional Pass at $86.16 per race.
3 – Annual Pass
This package is designed for those wishing to run 7+ races in a calendar year, however Spartan realized that many who purchase this pass are not simply going to stop at 7 races, and will instead be striving for 3 or more Trifectas.
So let’s say that you want to go for the triple Trifecta and then call it a day (keep in mind there were a large number of racers who earned many more than 3 Trifectas in 2015). At the new rate of $699, a triple Trifecta breaks down to $77.66 per race, PLUS you receive free bag check and your free spectator pass.
So I ask you this… is the rate increase REALLY that awful? Or are many of those who are angry (perhaps I might even go as far as assuming that some of these unhappy folks might not have been interested in purchasing an Annual Pass to begin with…) simply jumping on the bandwagon?
Let’s chat, I’m curious to hear your thoughts on the matter.